Promotional Items

A revealing promotional items survey recently conducted for PPAI (Promotional Products Association International) by LJ Market Research entitled Promotional Products - Impact, Exposure and Influence: A Survey of Business Travelers at Dallas/Fort Worth Airport examines the effectiveness of promotional items by measuring how end users respond to organizations that use promotional products as part of their overall marketing mix.

The survey was conducted via interviews of business travelers at DFW Airport. More than 71 percent of surveyed travelers responded that they received at minimum one promotional product in the last 12 months.

Revealed ls that a respondents' ability to recall the name of an advertiser on a promotional item they received (@ 76 percentile) was much better than their ability to recall names of advertisers from a print-based publication they had read within the past week (@ 53.5 percent).

It's easy to assess this is powerful knowledge to consider when planning your overall marketing strategy! Visit PPAI for other insightful promotional item information.

Promotional Items and Promotional Gifts

Studies consistently reveal that promotional items are exceptionally powerful tools in maintaining your existing customer base (and sales) and generating new customers and additional sales revenue.

Additionally, new customers who receive promotional products tend to spend more and be more consistent customers than those who don't receive promotional items.

Promotional items and promotional gifts offer you the opportunity to flex your marketing muscle in myriad ways, in addition to the general outline above. Techniques in which promotional items can make a very positive impact will vary with your unique business and marketing plan of course, and can include the following:

Business gifts — foster customer goodwill and retention
Employee Relations & Events — morale, motivation, corporate/employee events and orientation, organizational commitment + corporate identity, corporate communication and training.
Employee referral programs.
Increased promotional trade-show traffic generation.
Brand awareness promotion + brand loyalty.
Employee Service Awards — anniversary recognition, service awards.
Dealer/Distributor Programs — incentives + co-op programs.
Public Relations — community corpoate involvement, fundraising, sponsorship, media relations + corporate image.
New Customer + New Account Generation.
Promotions (Internal) — Sales incentive, quality program, productivity incentives, inventory reduction, error reduction, attendance improvement
New Product + Service Introduction.
Safety Education + Incentive.
Not-for-profit fundraising, public awareness campaigns.
Marketing research, marketing surveys.

By providing so much flexibility and effectiveness across a varied marketing landscape perhaps the only question to consider is what directions you will chose to employ the proven power of promotional items.

Classic Laser Engraved Promotional Products

Promotional Products Engraved Most of our metal promotional products can be laser engraved. This creates a tack-sharp representation of your logo and/or mesage from your art file where the background — the product's engraved area — is reflective of the product's base material.

For instance, on a product with a green enamel over chrome cap, such as pictured second from top at right, the engraved area will be the underlying chrome of the product as it is exposed in the process. On some items, such as the the gunmetal cap shown at the very top at right, an effect more similar to tone-on-tone is attained. If the product's base material is brass such as in the 3rd item down on right then the engraviing will expose the underlying brass as seen in the product image. The bottom product's engraving shows another tone-on-tone effect which is quite beautiful, and naturally, razor sharp. Please remember to call with any question you have about engraving, art files, timeframes etc relating to any of our promotional products.

Corporate Gifts with 3D Mirror Etching

Our products make wonderful corporate gifts and mirror etching gives any corporate gift a decidedly exclusive appearance that will be readily noticed and appreciated. Mirror etching results in a look that is similar to engraving — in fact, it is engraved. But additionally, the result exhibits a "3D" and mirrored effect that is quite tactile and therefore lends itself to corporate gift giving, employess service awards, public relations and other special statement uses due to the very special nature of the engraving itself (seen at left). When you want to make a distinguished acknowledgment or presentation, consider our mirror etched items when you want to be sure to give a distinctive promotional gift.

Promotional Products with Oxidization

Promotional products that are made of shiny or matt silver-colored metal will often be requested to be "oxided" so that the engraved areas attain higher contrast against the silver base material. it is true that silver promotional products that are not oxidized result in a very attractive tone-on-tone effect that many desire, however for some applications you may want to have the extra differentiation between engraved and non-engraved areas of your product.

Another situation where oxidization of promotional products may be desirable is if you want a black imprint — but you need the permanence that laser engraving affords. In either case, having your product oxidized is the perfect solution — achieve high contrast on lighter colored metals, while also acheiving strong permanence.

Screen Imprinted Promotional Items

Imprinted Promotional Items There is no doubt that color, on promotional items or elsewhere, adds pop to an impression — simply stated, color sells. Most of our items can be screen imprinted in 1, 2, 3 and even 4 colors. Most popular however (and most cost effective) is a one color, color coordinated, imprinted logo or message as shown at left.

The promotional items found on these pages that can be screen imprinted range from those starting under a dollar all the way up to some of the most exclusive items you will see. One thing to consider when looking at a promotional item that you wish to have screen imprinted, however, is the slickness of the surface of the item. This almost always only refers to the higher-end items and their sometimes glass-like finish. While these items can successfully be screen imprinted, sometimes we suggest the engraving option as it is simply a more durable imprint. Beyond that, colored imprints are a hugely popular imprint choice and provide very successful, effective results on promotional items.

Promotional Items & Products, Corporate Gifts